Projects
My work in digital media, marketing, and content creation.
CoolShield Product Development
My team and I designed the Cool Shield, a conceptualized product, as a university project. It was created to solve the problem of digital devices overheating. We produced a marketing plan for this product, as well as a 30-second TV ad. In addition, I designed a logo and packaging for the product, as well as a complimentary sticker included as a promotion.
This summer, I began a graphic design internship with Lost and Found Ministries, where I helped them implement a cohesive brand identity by designing print materials, including a letterhead and business cards.
LFM Print Design
LOT Project Corporate Videos
As part of a university class, my team and I worked with a local nonprofit to produce corporate videos to promote their organization and services. I served as editor, script writer, and producer for my group. I also conducted interviews with stakeholders and captured b-roll. Since we were working with a real client, we consulted with directors from the organization and revised the content based on their feedback.
Digital Photography
See my photography projects, including a photo essay, a senior portrait shoot, and a curated gallery of my best work.
Honorable Mentions
Notable work cut from the portfolio.
LOT Mock Perception Campaign
In this project, my team strategically developed a mock perception campaign for The LOT Project using the five steps of campaign development. Our goal was to improve homeless clients' perceptions about Christianity. To read more, download our campaign document here.
My team and I utilized the five human motivations to create an impactful, emotion-based video ad script as part of a mock one-off campaign to promote product line awareness for Under Armour's hunting gear. Download our campaign document here to read more.
Under Armour Mock Ad Script
@RockMyFaith Instagram Posts
By creating strategic social media content using STEPPSS, my team and I obtained a 15% engagement rate on the class-run Instagram account @RockMyFaith. We produced three pieces of content, including two carousel posts and a reel. To see metrics from before and after our posting, download our project spreadsheet.
BodyArmor Mock IMC Campaign
This project was created as part of a university class. I worked with a team to create a mock IMC awareness campaign for BodyArmor, including 10 pieces of impactful, emotion-based content designed to nurture leads through each stage of the buying cycle.